Creative Process
I chose the company Sweet Guard. In the logo I created, I chose three different colors: pink, blue, and a purple outline. I chose these colors because they pop-out in a way that can catch someone’s attention easy. In the phrase “Sweet Guard” I used the font type Giddyup Std on the word “Sweet” which makes the ends of the letter curl up. I also used a purple outline and pink filling. On the word “Guard” I used the font Goudy Stout which makes the letters look bold and ready to protect. But on the “d” I created it myself and made it look like ice cream. I also used a purple outline and blue filling. The client wanted the word “Sweet Guard” to be designed in a unique and eye-catching way, a maximum of three colors, a vector image of only the company name, and musts consist of only the company name. I have created this logo by following these rules. I created the logo in a unique and eye-catching way. I have used only three colors which again are pink, blue, and purple. The logo is a vector image and can be used on anything from a billboard to a card. I also didn’t use any shapes or images in the background or underneath to create it. This logo consists of the logo “Sweet Guard” and nothing else, just made in a different and unique way.
